J. C. Penney Company, Inc. and Martha Stewart Living Omnimedia, Inc. Announce Strategic Alliance
PLANO, Texas and NEW YORK, Dec. 7, 2011 /PRNewswire – J. C. Penney Company, Inc. (NYSE: JCP) (“J. C. Penney”) and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) (“MSLO”) today announced they have entered into a strategic alliance and will join forces to create a unique and comprehensive retail experience featuring Martha Stewart products, know-how and advice.