Portfolio Insights
Behind the Build: SPANX
Cricket Whitton, CEO of SPANX, shares with Blackstone’s Ann Chung what’s next for the category-creating company and what made Blackstone “the ultimate brand advocate.”
What jumped out to Blackstone when iconic shapewear company SPANX first came through its deal pipeline was incredible brand loyalty: customers willing to follow where the company led. Together, Blackstone and Spanx have been building on that brand loyalty by evolving the company’s product offerings and e-commerce platform.
Ann Chung, Global Head of Consumer for Blackstone Growth and leader of the SPANX deal team, speaks to Cricket about how the changes she’s championing are continuing to win the hearts – and wardrobes – of women worldwide.
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