Advisor Pulse – Spring 2026
The latest views from financial advisors surveyed globally. [ 1 ]
In private credit, track record matters
A strong track record stands out as a differentiator when advisors select a private credit manager, signaling they place a premium on experience and proven performance across market cycles. Credit underwriting expertise follows closely, reinforcing the value placed on disciplined deal selection and risk management.
What is the most important factor when selecting a private credit manager?
Private real estate can help diversify beyond public markets
Surveyed advisors cite diversification [ 2 ] away from public markets as the primary role of private real estate in client portfolios. This fits the renewed focus on “HALO” investments – that is, hard assets with low obsolescence – and the search for lower-correlation investments. [ 3 ] With real estate in a cyclical recovery, many advisors see an opportunity to add exposure at attractive relative value. [ 4 ]
What is the primary role of private real estate in your clients’ portfolios?
Clients are holding—and adding to—private equity
Despite an evolving macro environment, nearly all surveyed advisors indicate they are increasing or maintaining private equity allocations. This resilience suggests continued interest in diversifying portfolios [ 2 ] with private assets that can offer differentiated return potential and long-term growth that may be less tied to short-term public market volatility.
How does the macro environment change your assessment of private equity as a client allocation?
Private markets can be core to advisors’ value proposition
Private markets can help advisors highlight how their practice stands out and adds value, which is why the majority of surveyed advisors said they include these investments when delivering their value proposition to prospective clients. With private markets becoming a core component of modern portfolios, providing access is increasingly key for advisors looking to stay ahead.
Do you include access to private market investments as part of your value proposition when meeting with prospective clients?