Following the June 2010 opening of the Wizarding World of Harry Potter, Blackstone Portfolio Company Universal Orlando has seen a 20% growth in attendance for 2010, contributing to its best fourth quarter on record and highest attendance since 2004.

Universal Orlando drew 11.2 million visitors in 2010, up by almost 2 million from 2009. The "Harry Potter and the Forbidden Journey" attraction within the Wizarding World of Harry Potter was the fastest ever to achieve 1 million riders in Universal Orlando's history.

The last three months of 2010 in particular saw a huge draw, with a 46% increase in attendance over the same period from 2009. Fourth-quarter revenue rose 81% to $359 million and quarterly operating profit nearly quadrupled, from $30 million to $115 million.